It is the face of the brand. " Connie Besson has a right expression, "the CM should be the voice of the company outdoors, and indoors voice of the customer." Pedro Maiquez, consultant online reputation writing about how it would work (listening, responding, informing, silent, listening), setting an example of what would be a Community Manager: someone who can design and manage web content managers. In fact, it is important to note what is not a CM: An employee of the department of communication and marketing, who maintains a blog, open a page on Facebook or Twitter status updates ... Being a Community Manager involves understanding what strategy should continue to build relationships around the mark and personal interactions with community members to brand it represents. In the next post will discuss what can be attached department and its duties. Please continue reading us and, of course, to leave your comments.